Acknowledging and incorporating customers' skills and competencies has enabled
businesses serve their customers more effectively and efficiently. Customer empowerment …

Purpose–The purpose of this paper is to frame innovation as a process of co‐creation
according to a practice‐based view. Design/methodology/approach–The paper focuses on …

Purpose—the article is to provide a holistic view on concept of value co-creation and
existing models for measuring and managing it by conducting theoretical analysis of …

Value co-creation is an emerging marketing and innovation paradigm describing a broader
opening of the firm to its customers by providing them with the opportunity to become active …

Creative industries are driving economic growth across the world with their employment of
innovation methodologies, including Co-creation and Design Thinking, which has spawned …

The present research aims to explore the determinants of (full) electric vehicle (EV) buying
intention of Italian millennials focusing on the role that value co-creation initiatives might …

Value co-creation is an emerging business, marketing and innovation paradigm describing
the firms aptitude to adopt practices enabling their customers to become active participants …

The study examines the hypothesis that firms engaging customers in value co-creation tend
to display more innovativeness. As such, it is one of the few quantitative studies on the link …

The concepts of innovation and innovation management were usually associated with large
firms in developed countries that focused on product manufacturing. More recently …

It is well known that energy is a fundamental concept in physics. Much less well known is
that it is also a key concept in Eastern Christian or Orthodox theology. This book from Dr …