Building on the foundational study conducted by Abeza et al., this work extends the
investigation by critically reviewing social media research in sport studies published from …

Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …

The use of social media is reflective of an individual's culture. The purpose of this study was
to examine the influence of the cultural context on Australian and Singaporean …

Social media has changed how sport organizations and individuals in the sport industry
communicate and conduct business. The increase in the number, complexity, and …

El objetivo de este artículo es explorar los usos de los teléfonos móviles y videojuegos en
una muestra de 84 atletas españoles de alto rendimiento, con edades entre los 13 y 17 …

Projecting authenticity is crucial for athletes engaged in personal branding. Prior scholarship
has emphasized the “frontstage” of authenticity: what tactics athletes use to present …