Augmented reality (AR) is a potentially disruptive technology that enriches the consumer
experience and transforms marketing. With the surging popularity of AR in marketing …

FinTech service companies in Saudi Arabia face several challenges (ie, lack of awareness,
competition, regulations, data privacy, and cyber security concerns) in motivating their …

Purpose Blockchain can track the material from the manufacturer to the end customers.
Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply …

The application of augmented reality (AR) is receiving great interest in e-commerce, m-
commerce, and brick-and-mortar-retailing. A growing body of literature has explored several …

Mobile commerce is the next generation of electronic commerce that allows consumers to
perform many transactions via a mobile phone instead of a desktop computer. To online …

Purpose Since the advent of augmented reality (AR) technology,“Smart Retailing” has
become the dominant business model in the retail sector. Therefore, comprehending the …

Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …

The emergence of the metaverse has opened an unbelievable online virtual world offering
real-life immersive experiences to consumers. This study examines customers' fashion …

The aim of this study was to examine and determine the impact of electronic banking
services on the use of technology by customers of conventional and Islamic banks in Jordan …

Based on the social exchange theory, the current study aimed to develop and test a
conceptual model that integrates the relationships among internal marketing dimensions (ie …