In 2020, 2.4 billion people used digital banking worldwide, and that number is expected to
grow to 3.6 billion in the next four years Jadil, Rana, and Dwivedi (Jadil, Rana, & Dwivedi …

Abstract The Status Quo Bias (SQB) describes an individual's preference to avoid changes
and maintain the current situation. In today's world, technological advances require nearly …

Social media have become an integral part of people's lives worldwide, particularly for
students in higher education, most of whom belong to Generation Z. Hence, there is a need …

This study examines the formation of technology readiness among lower-income urban
consumers and its influence on the acceptance of mpayment apps for digital money. Using …

Consumer well-being is a micromarketing concept that emphasizes on contributions of
marketing activities in social welfare. The major objective of the current study is to analyze …

This paper aims to explore the factors that drive brand love for Apple in Saudi Arabia, which
have not been studied previously. The study utilized the PROCESS macro on SPSS with …

This study aims to examine the personal finance characteristics of mobile banking and
mobile payment users in the United States. To achieve this goal, we used the 2018 National …

The objective of this research was to examine QR code payment acceptance during the
COVID-19 outbreak in Thailand. A comprehensive research model answering QR code …

The use of digital technologies has become one factor that significantly impacts business
results in the financial industry. This study seeks to characterize the positioning and web …

The objective of the present research is to characterise the current landscape on the
perception of the use of mobile banking by Colombian consumers. To this end, a …