[HTML][HTML] Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
[HTML][HTML] Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM)
has grown considerably in the past few years in many different research fields, particularly in …
has grown considerably in the past few years in many different research fields, particularly in …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female …
Research is needed to identify novel ways to influence Generation Z female consumers'
behavior when they interact with various technologies. This study investigates how …
behavior when they interact with various technologies. This study investigates how …
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates
Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality
management studies | Emerald Insight Books and journals Case studies Expert Briefings Open …
management studies | Emerald Insight Books and journals Case studies Expert Briefings Open …
Progress in partial least squares structural equation modeling use in logistics and supply chain management in the last decade: a structured literature review
Purpose This study aims to evaluate the usage of partial least squares structural equation
modeling (PLS-SEM) in journals related to logistics and supply chain management (LSCM) …
modeling (PLS-SEM) in journals related to logistics and supply chain management (LSCM) …
The use of partial least squares structural equation modeling and complementary methods in international management research
Research in international business and management (IM) is highly complex, contextual, and
spans various subfields and related theoretical lenses. These characteristics pose research …
spans various subfields and related theoretical lenses. These characteristics pose research …
A tale of PLS structural equation modelling: episode I—a bibliometrix citation analysis
The structure of knowledge about Structural Equation Modelling (SEM) based on the Partial
Least Squares (PLS) estimator has been analysed by systematic and reproducible …
Least Squares (PLS) estimator has been analysed by systematic and reproducible …
Opening the black box of big data sustainable value creation: the mediating role of supply chain management capabilities and circular economy practices
Purpose This article examines the mechanisms through which big data analytics capabilities
(BDAC) contribute to creating sustainable value and analyzes the mediating roles that …
(BDAC) contribute to creating sustainable value and analyzes the mediating roles that …