Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
Purpose To grow, any field of research must both encourage newcomers to work within its
boundaries, and help them learn to conduct excellent research within the field's parameters …
boundaries, and help them learn to conduct excellent research within the field's parameters …
Identifying the effective psychologically motivational factors in neuromarketing: A systematic review
H Amiri, A Ghorbani, M Hassan Hosseini… - Practice in Clinical …, 2022 - jpcp.uswr.ac.ir
Objective: The role of unconscious factors in the motivational process, both in decision
making and education, has increasingly been noticed. The effectiveness of commercial, non …
making and education, has increasingly been noticed. The effectiveness of commercial, non …
Neurophysiological Test with Use of EEG, GSR and Pulse Measurements Data for Focus Group Beverage Preference Aggregation
S Andonov, S Georgiev, G Tsenov… - … on Computer Science …, 2023 - ieeexplore.ieee.org
The primary objective in this case study is introduction of a testing methodology framework
for assessing the effectiveness of different drinks and flavors through neuromarketing. The …
for assessing the effectiveness of different drinks and flavors through neuromarketing. The …
The effect of the content of advertising in digital games on brand reminders
Z Dehdashti Shahrokh, M Bashirpour - New Media Studies, 2022 - nms.atu.ac.ir
Digital games are the latest media for advertising in cyberspace and among the fastest-
growing digital media for advertising. In this research, we aimed to investigate the effect of …
growing digital media for advertising. In this research, we aimed to investigate the effect of …
Typology of Efficient TVC Elements with Neuromarketing Approach
A Ghorbani, H Amiri, M Soleimani - مدیریت تبلیغات و فروش, 2022 - asm.pgu.ac.ir
Background and purpose: Today, the role of television commercials (TVC) in encouraging
consumers to buy and increase awareness of a product or service is more important than …
consumers to buy and increase awareness of a product or service is more important than …