Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …

En esta nueva era del siglo XXI, cuando las sociedades están en constante cambio, la
educación es el pilar para desarrollar no solo los conocimientos básicos y los instrumentos …

This paper examines a method which can be used by instructors pursuing innovative
methods for language teaching, which expands learners' motivation in second language …

Digital storytelling is a key factor used by fundraisers to attract investors to crowdfunding
projects. Despite the important role of digital storytelling in consumer persuasion, research …

Various attempts and approaches have been made to teach individuals about the
knowledge of best practice for earthquake emergencies. Among them, Immersive Virtual …

Although whiteboard animations are increasingly used for educational purposes, there is
little empirical evidence as to why such animations can enhance learning. To specify …

Interactive narratives are widely used to frame and contextualize education in games.
However, the specifics of how their designs aid the learning process and outcomes remains …

A key role in making cities resilient has been acknowledged in raising risk preparedness
and awareness of urban communities, by appropriate education and communication …

The pervasive games (PG) have had a great reception in recent years. This kind of games
combines the virtual world with the real world to generate extensions of reality in terms of …

The elderly population has grown significantly in recent years, requiring strategies focused
on promoting active aging to improve health and well-being. It may be achieved in many …