Purpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study
aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing …

The prime focus of the present research entails the investigation of the relationship between
loyalty and its influential factors. Loyalty is considered one of key elements for any business …

This study extends the relationship marketing framework to the domain of online retailing to
identify what strategies help build relationships with online generation Y and generation Z …

Brand image distinguishes a company, product, or service from others, making it an asset
worth investing in. Recognizing the key themes related to brand image is essential for …

The rapid advancement of information and communication technology has prompted
commercial banks to develop mobile banking services that are tailored to meet the needs of …

The global retail industry is growing rapidly. To survive in the fierce commercial competition,
business owners need to create new ideas and innovative strategies. Creating the first best …

Abstract The Ministry of Culture has prepared a project to develop Koh Kret's cultural tourism
potential. That project has significantly contributed to the growth and prosperity of tourism in …

This research aims to study the factors of marketing innovation and customer relationship
management factors affecting customer loyalty of Brew. Bear coffee shop. The researcher …