Anthropomorphic brand management: An integrated review and research agenda
Brand Anthropomorphism (BA) is gaining prominence in both marketing research and
practice. Researchers have often used different perspectives for studying humanized …
practice. Researchers have often used different perspectives for studying humanized …
[HTML][HTML] Brand personality: Current insights and future research directions
V Calderón-Fajardo, S Molinillo… - Journal of Business …, 2023 - Elsevier
The aim of this study is to improve the understanding of the scientific contributions made by
brand personality (BP) research, to identify its predominant themes and to propose a …
brand personality (BP) research, to identify its predominant themes and to propose a …
What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of …
Intelligent AI devices have become a common presence in the business landscape, offering
a wide range of services, from the medical sector to the hospitality industry. From an …
a wide range of services, from the medical sector to the hospitality industry. From an …
When digital celebrity talks to you: how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
H Kim, M Park - Journal of Retailing and Consumer Services, 2024 - Elsevier
Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …
digital marketing. We seek to identify the aspects of human-like virtual influencer …
What makes people feel empathy for AI chatbots? Assessing the role of competence and warmth
WB Kim, HJ Hur - International Journal of Human–Computer …, 2024 - Taylor & Francis
With the growth of contactless shopping, artificial intelligence (AI) chatbot services have
become an effective tool for brands to interact with consumers. We investigate the effects of …
become an effective tool for brands to interact with consumers. We investigate the effects of …
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Artificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers' homes.
Owing to their powerful artificial intelligence, consumers may perceive that AIAs have a mind …
Owing to their powerful artificial intelligence, consumers may perceive that AIAs have a mind …
Rage against the machine: experimental insights into customers' negative emotional responses, attributions of responsibility, and coping strategies in artificial …
G Pavone, L Meyer-Waarden… - Journal of Interactive …, 2023 - journals.sagepub.com
In their interactions with chatbots, consumers often encounter technology failures that evoke
negative emotions, such as anger and frustration. To clarify the effects of such encounters …
negative emotions, such as anger and frustration. To clarify the effects of such encounters …
“I'm hatin'it”! Negative consumer–brand relationships in online anti-brand communities
A Brandão, P Popoli - European Journal of Marketing, 2022 - emerald.com
Purpose This paper aims to provide a better understanding of negative consumer–brand
relationships in social-media-based anti-brand communities from a consumer culture theory …
relationships in social-media-based anti-brand communities from a consumer culture theory …
Can autonomy level and anthropomorphic characteristics affect public acceptance and trust towards shared autonomous vehicles?
Shared autonomous vehicles (SAVs) are revolutionizing the future of urban mobility. This
study aims to investigate the effects of artificial intelligence (ie, autonomy level and …
study aims to investigate the effects of artificial intelligence (ie, autonomy level and …
Public acceptance of autonomous vehicles: Examining the joint influence of perceived vehicle performance and intelligent in-vehicle interaction quality
Many nations' transportation strategies have highlighted the potential of autonomous
vehicles and have made plans to slowly phase them into societies over the next decade …
vehicles and have made plans to slowly phase them into societies over the next decade …