MA Kumar, DN Ayedee - Forthcoming, Academy of Marketing …, 2021 - papers.ssrn.com
This research study is aiming to provide a solution to the problems facing by SMEs during COVID-19. The main aim of this research to explore the problems faced by SMEs during …
E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah… - Sustainability, 2023 - mdpi.com
Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses …
Withdrawal Notice WITHDRAWN: Usage and adoption of artificial intelligence in SMEs Anuj Kumar a, â‡', Anjali Kalse ba Research Scholar (GL-2789), Aligarh Muslim University …
S Singh, G Singh, S Dhir - Journal of Foodservice Business …, 2024 - Taylor & Francis
Digital marketing uses digital technologies and media to achieve marketing goals. With the advent of digital media, digital marketing strategies have gained a lot of importance among …
P Rao, S Verma, AA Rao, R Joshi - Benchmarking: An International …, 2023 - emerald.com
Purpose The purpose of the current paper is to identify the factors responsible for achieving business sustainability. This paper further attempts to develop a conceptual framework that …
MK Loo, S Ramachandran… - Cogent Economics & …, 2023 - Taylor & Francis
This study conducts a comprehensive systematic review to gain insights into the challenges of technology adoption and innovation for Malaysian Micro, Small and Medium-sized …
Purpose This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises'(SMEs) sales performance in …
M Yaja, A Kumar - Small Enterprise Research, 2021 - Taylor & Francis
In the tourism industry, products and services of destination are synonyms with branding. Marketing works as a bridge that connects the path for a successful business approach …
A Kumar - Asian Journal of Management, 2021 - indianjournals.com
The prime aim of this study is to understand the different types of atrocities faced by medical professionals while handling COVID-19 patients. This methodology focused on this article is …