A two-decade literature review on challenges faced by SMEs in technology adoption

DAA Shaikh, MA Kumar, DAA Syed… - Academy of Marketing …, 2021 - papers.ssrn.com
The purpose of this study is to discuss the importance of technology for SMEs. The world is
moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively …

Technology Adoption: A Solution for SMEs to overcome problems during COVID-19

MA Kumar, DN Ayedee - Forthcoming, Academy of Marketing …, 2021 - papers.ssrn.com
This research study is aiming to provide a solution to the problems facing by SMEs during
COVID-19. The main aim of this research to explore the problems faced by SMEs during …

The effect of digital marketing adoption on SMEs sustainable growth: Empirical evidence from Ghana

E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah… - Sustainability, 2023 - mdpi.com
Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

WITHDRAWN: Usage and adoption of artificial intelligence in SMEs

A Kumar, A Kalse - 2021 - Elsevier
Withdrawal Notice WITHDRAWN: Usage and adoption of artificial intelligence in SMEs Anuj
Kumar a, â‡', Anjali Kalse ba Research Scholar (GL-2789), Aligarh Muslim University …

Impact of digital marketing on the competitiveness of the restaurant industry

S Singh, G Singh, S Dhir - Journal of Foodservice Business …, 2024 - Taylor & Francis
Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

A conceptual framework for identifying sustainable business practices of small and medium enterprises

P Rao, S Verma, AA Rao, R Joshi - Benchmarking: An International …, 2023 - emerald.com
Purpose The purpose of the current paper is to identify the factors responsible for achieving
business sustainability. This paper further attempts to develop a conceptual framework that …

Unleashing the potential: Enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

MK Loo, S Ramachandran… - Cogent Economics & …, 2023 - Taylor & Francis
This study conducts a comprehensive systematic review to gain insights into the challenges
of technology adoption and innovation for Malaysian Micro, Small and Medium-sized …

Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs' sales performance?

IA Changalima, B Israel, D Amani, FP Panga… - Journal of Public …, 2023 - emerald.com
Purpose This study aims to examine the influence of procedural capabilities for public
procurement participation on small and medium enterprises'(SMEs) sales performance in …

An empirical study of marketing of SMEs in the tourism sector

M Yaja, A Kumar - Small Enterprise Research, 2021 - Taylor & Francis
In the tourism industry, products and services of destination are synonyms with branding.
Marketing works as a bridge that connects the path for a successful business approach …

Emotional intelligence can help healthcare professionals and managers: A way deal COVID-19 pandemic

A Kumar - Asian Journal of Management, 2021 - indianjournals.com
The prime aim of this study is to understand the different types of atrocities faced by medical
professionals while handling COVID-19 patients. This methodology focused on this article is …