Impulse buying behavior is an opportunity for marketers because it contains elements of
pleasure, emotion, and neglect of product details. Purchasing without planning in the form of …

The presence of Islamic banks to meet the needs of Muslims is growing like conventional
banks. However, Islamic banks are still faced with challenges related to customer …

Brand loyalty has become an interesting topic in marketing. In today's competitive business
world, building and maintaining customer loyalty is the key to success for companies. This …

The retail industry is a highly competitively oriented market. For the consumer industry to
survive, it should have the strength to compete and it focusing on consumer behavior is a …

Purchasing decisions from consumers to buy an item is an inseparable part of the
production results of a company. Each consumer perceives a product in a variety of ways …

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja, citra destinasi, dan
pengalaman terhadap niat berkunjung kembali. Dalam penelitian ini yang menjadi populasi …

Business competition, which has more and more competitors, causes consumers to be more
careful in choosing a product and brand. This is because consumers tend to want to get a …

Penelitian ini dilakukan karena bertujuan untuk mengetahui pengaruh berdasarkan
pengetahuan produk, keragaman produk dan gaya hidup terhadap loyalitas merek …

Abstrak− Perjalanan jarak jauh seringkali memerlukan berbagai aspek perencanaan,
termasuk pemilihan tempat beristirahat yang tepat selama perjalanan. Penelitian ini …

The progress of time makes the needs of human life continue to grow. This phenomenon is
the driving force for retail company Ace Hardware to establish a company that provides …