While information technology (IT) has grown rapidly in enterprises, scholars have
emphasized the importance of IT factors and aspects, while limited attention has been paid …

The present study explored the association between the intensity of social media use for
customer relationship management (CRM) and the business performance satisfaction of …

This paper investigates which drivers affect information technology () adoption and which
factors relate to a successful implementation in small businesses, where the adoption rate is …

Purpose–The aim of this paper is to use an innovation decision process to examine CRM
technology adoption in small to medium-sized enterprises and its intrinsic link to the nature …

Purpose–The customer relationship management (CRM) technology adoption process in
small-and medium-sized enterprises (SMEs) is an under-researched area and the purpose …

Customer Relationship Management (CRM) systems are very common in large companies.
However, CRM systems are not very common in Small and Medium Enterprises (SMEs) …

The present study investigated some antecedents and outcomes associated with the social
media use intensity for customer relationship management (CRM), using the survey data …

Purpose–This research covers a rather unexplored area of customer relationship
management (CRM) by questioning the mechanism between on the one hand the Pareto …

Bu çalışmada son dönemlerde yaşanan ekonomik, sosyal ve siyasal gelişmeler sebebiyle
rekabetin hızla arttığı konaklama sektöründe yaşamlarını sürdüren otel işletmelerinin hangi …

The use of CRM system has helped many organisations to manage and analyze business
interaction with customers in several ways. However, Small and Medium-sized Enterprises …