Purpose The purpose of this paper is to systematically review and critically examine
marketing research on mergers and acquisitions (M&As), and articulates its importance and …

Purpose This paper aims to analyse customer experience in a hotel and its impact on
customer attitudes to both the individual hotel and the hotel chain. Specifically, the study …

For digital-native fast-moving consumer goods (FMCG) manufacturers that sell through their
own online channel and have made headway into supermarkets, brand stores can represent …

Firms spend a significant part of their marketing budgets on sales promotions. Since the
impact of promotions on sales is usually immediate and strong, promotions are attractive to …

Firms operating in business-to-government (B2G) markets rely heavily on mergers and
acquisitions (M&As) to achieve growth. However, the performance implications of M&As in …

Using data from a large-scale field study, we show that (perceptions of) crowding change (s)
the composition of a consumer's shopping basket. Specifically, as shoppers experience …

Grocery retailers are increasingly introducing specialist private label products, leading to
competition with manufacturers' national brand products. In turn, retailers might consider …

Brick-and-mortar grocery retailers that undertake major format changes often do so in a
staggered rollout and radically transform just one store at a time. This approach begs two …

Traditional grocery retailers often use price-based strategies to defend against hard-
discounters (HDs). One increasingly popular approach is the introduction of an economy …

Premium organic retailers are specialist retailers that exclusively offer organic products.
Prior literature has not studied their entry, focusing instead on the impact of generalist store …