Chinese consumers had been historically restricted to limited variety with regard to
consumer goods and services offerings since the days of Mao Zedong's founding of the …

Son yıllarda rekabet gücü konusuna verilen önemin artmasıyla birlikte rekabet ve rekabet
gücü konuları üzerinde yapılan araştırmaların sayısında büyük artışlar görülmüştür …

The purpose of this research is the determination the extent of influence of various
stimulation methods on the behaviour of consumers while making the decision on purchase …

Public relations, public affairs, and communication professionals working for nonprofi t, for-
profi t, and governmental transnational organizations (TNOs) are challenged by a world in …

International business necessitates that its international business educators prepare today's
workforce with skills necessary to take on cross-cultural research tasks and challenges. Yet …

Purpose Studies on cross-culture marketing often focus on either localization or
globalization strategies. Based on data from pre-communist China (1912–1949), product …

This paper examines the Meth Project, a social marketing campaign that enlists violence
and fear to persuade Anglo and Hispanic youth in the USA to avoid methamphetamines …

This paper reports the findings of multi-country study which compared the relationship
between country of origin and brand trust in several emerging market economies (Nepal …

Purpose: The purpose of this thesis is to analyse how small Swedish B2B companies find
downstream international partners. Theoretical framework: In order to create a frame of …

At the beginning of the 21st century, the research and the knowledge of the maritime market
prove to be as important as the other elements of the Marketing from the maritime domain …