The act of self-regulation, also referred to as self-control, is antithesis to profligacy. Self-
regulation is central to human behavior and is the core of a well-functioning society …

Wherever consumers envision faraway locations, remember the past, predict the future,
consider the perspective of others, or entertain remote possibilities, their minds extrapolate …

The complex situation of COVID-19 raises the need for coffee entrepreneurs to be more
innovative and apply strategies to enhance the attractiveness of coffee over other …

During the COVID-19 pandemic, public health officials have recommended actions such as
wearing masks and staying home to reduce infection rates and promote well-being …

When remembering or imagining, people can experience an event from their own eyes, or
as an outside observer, with differing levels of vividness. The perspective from, and …

Visual perspective (first-person vs. third-person) is a salient characteristic of memory and
mental imagery with important cognitive and behavioural consequences. Most work on …

Companies can choose to depict images and develop narratives in their marketing
communications from the first-person or the third-person point of view (POV). Prior research …

Marketing researchers have extensively studied the causal influence of emotional state on
food consumption. The present study offers a comprehensive systematic review of 111 …

Digitalization has promoted the development of the sharing economy by facilitating
exchanges that provide consumers with temporary access to products. Hence, enhancing …

This research evaluates how mental availability affects consumer choice of specific branded
packaged snacks versus unbranded non-packaged snacks. Mental availability captures the …