Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Purpose The purpose of this paper is to review the extant literature on value co-creation
using bibliometric analysis in an attempt to gauge the evolving journey of this concept since …

The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …

This research utilizes big data in investigating the impact of a luxury brand's social media
marketing activities on customer engagement. In particular, applying the dual perspective of …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

Artificial intelligence (AI)-powered chatbots are changing the nature of service interfaces
from being human-driven to technology-dominant. As a result, customers are expected to …

Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …

Omnichannel retailing has revolutionized the way retailers create strategies for engaging
customers in making purchase decisions. Phygital is a new-age transformative form of …

Social media has transformed the way tourism-related information is generated and
distributed. While previous studies have focused largely on the benefits of social media for …

Social distancing practices and staying at home have increased the time people spend on
social media with the purpose of exchanging and consuming information about completing …