In the highly developed technological-focused periphery of modern industries, the need for
channelizing knowledge among the members has gained increased importance. In this …

Brand citizenship behavior shows that organizations need employees' voluntary behavior as
well as their job responsibilities. Managers should present a positive message of their brand …

The purpose of this research is to investigate the factors that affect brand loyalty in medical
aesthetic clinics in Thailand. The methodological approach used in this research is to …

The research was conducted with the aim of designing a model of brand experience with the
citizenship behavior of customers in the banking industry. The research method is qualitative …

The branding aspect is very important for every business's succession whether it consists of
products or services. This is because a brand is like a name that will give a life for every …