[HTML][HTML] Are black Friday deals worth it? Mining Twitter users' sentiment and behavior response
JR Saura, A Reyes-Menendez… - Journal of Open …, 2019 - Elsevier
ABSTRACT The Black Friday event has become a global opportunity for marketing and
companies' strategies aimed at increasing sales. The present study aims to understand …
companies' strategies aimed at increasing sales. The present study aims to understand …
The motives, characteristics and experiences of US Black Friday shoppers
HJ Kwon, TM Brinthaupt - Journal of global fashion marketing, 2015 - Taylor & Francis
Despite the popularity of Black Friday (BF) shopping, there is surprisingly little research on
shoppers' Black Friday motivations, characteristics, experiences and behaviors. The …
shoppers' Black Friday motivations, characteristics, experiences and behaviors. The …
Black Friday: Has the game changed?
C Peters, J Thomas - Journal of Global Fashion Marketing, 2022 - Taylor & Francis
ABSTRACT Previous research on Black Friday consumption rituals has focused on planning
and shopping for an in-store customer experience. In recent times, however, consumer …
and shopping for an in-store customer experience. In recent times, however, consumer …
[PDF][PDF] 大型网络聚集促销决策中前瞻性情绪的诱发机制: 限时与限量的调节作用
卢长宝， 柯维林， 庄晓燕 - 南开管理评论, 2020 - nbr.nankai.edu.cn
摘要大型网络聚集促销作为零售统一促销活动, 已逐步发展为一种全民性的狂欢.
为了探究此类促销决策中消费者前瞻性情绪的诱发机制, 本研究借助三个心理学实验 …
为了探究此类促销决策中消费者前瞻性情绪的诱发机制, 本研究借助三个心理学实验 …
Doorbusters beyond the mall: Black Friday effects on tourism
Shopping holidays are worldwide phenomena that have gained momentum in marketing
and management studies; however, there is a lack of research in the tourism academia. The …
and management studies; however, there is a lack of research in the tourism academia. The …
Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
TD Svotwa, M Roberts-Lombard… - Cogent Business & …, 2020 - Taylor & Francis
The study explores the nexus of relationship between Black Friday rituals, customer value
and customer loyalty among young adult customers in South Africa. A descriptive research …
and customer loyalty among young adult customers in South Africa. A descriptive research …
Interpretation of Nyadran Sonoageng Ritual as the Form of Ritual Communication of Sonoageng Villagers, Nganjuk Regency
MN Fatanti, SNT Tuti - Komunikator, 2020 - journal.umy.ac.id
This study aims to reveal the meaning of the ritual Nyadran Sonoageng in Nganjuk, East
Java. The ritual which has been carried out since 1995 is a traditional communication model …
Java. The ritual which has been carried out since 1995 is a traditional communication model …
“Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers
RH Tsiotsou - Advances in National Brand and Private Label …, 2017 - Springer
Black Friday is a biggest holiday shopping season in the United States and has been
regarded as a great opportunity for retailers to increase their sales. Through the years, this …
regarded as a great opportunity for retailers to increase their sales. Through the years, this …
Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users' Perceptions
M Girotto, AMA Irurita, MLS Moro - Digital Marketing & eCommerce …, 2023 - Springer
The main objective of this study was to assess the marketing practices of companies related
to Black Friday and Green Friday 2022 events in the Spanish market. This assessment was …
to Black Friday and Green Friday 2022 events in the Spanish market. This assessment was …
Celebratory consumerism on China's Singles' Day: From grass-roots holiday to commercial festival
W Sun, B Creech - Global Media and Communication, 2019 - journals.sagepub.com
Singles' Day, or 11 November, was initially conceived as a way to celebrate singlehood
among Chinese youth. Since 2009, the e-commerce giant Alibaba has transformed Singles' …
among Chinese youth. Since 2009, the e-commerce giant Alibaba has transformed Singles' …