The potential effects of the metaverse on the marketing industry are expected to be
multifaceted. The application of augmented reality technology allows consumers to interact …

This study is a comprehensive retrospective bibliometric and topic modelling analysis of
customer engagement within the metaverse. We carefully investigated a sample of 409 …

This paper explores the transformative journey from traditional e-commerce to the emerging
realm of virtual commerce (v-commerce) within the metaverse, a collective virtual shared …

Metaverse has made sense for organizations regarding new opportunities it is likely to offer,
and studies on Metaverse-related subjects in different areas have increased incredibly …

Digitization and automation are emerging trends in today's tech era. Digitization and
robotization essentially always had a significant influence on real-time medical applications …

The tremendous effects of the COVID-19 epidemic on the advertising sector and its
consequent acceleration of digital transition are the focus of this chapter. The global health …

This study is a comprehensive retrospective bibliometric and topic modelling analysis of
customer engagement within the metaverse. We carefully investigated a sample of 409 …

The metaverse has recently become a widely discussed topic. Despite the hype, the majority
of the available literature captures high-level conceptual overviews and contemplations of …

Technology use was contested in 2013, but after the pandemic struck in early 2020,
Malaysia began to realize how important technology was. In the absence of the pandemic …