In the workplace, demand for globally mobile workers continues to grow. This article
examines the consequences for the individual of being named as global talent. Findings …

This collection provides evidence-based strategies for conducting effective and ethical
education research with individuals and groups who are marginalised from mainstream …

Dispensing with an established brand, often the culmination of many years of continuous
investment, and perfunctorily replacing it with a new brand would seem to contradict a …

Name has a great influence in building the success of a business. The business strategy of
people of Arab descent is to use Arabic words rather than English words to build the image …

Purpose This research finds out to what extent companies' names are influenced by the
place's attributes versus the official branding policies of a place and, consequently, whether …

Business naming is important in the modern economy, but it can differ between countries.
This makes it urgent to pay attention to representative examples of business naming (to be …

Stronger stakeholder demands, an increase in planned and unplanned media presence,
homogeneity in products, internationalisation, a growing need for more cost efficiency …

Pada saat masyarakat Indonesia berlomba-lomba menamakan usaha mereka dengan
nama kebarat-baratan (bahasa asing), MKA senantiasa menyematkan kata-kata Arab dalam …

The choice of choosing the right company name is very much like the choice of choosing the
right name for a product, as the branding can have a lasting effect on customers' choice of …

Names: A Journal of Onomastics Page 1 ans-names.pitt.edu ISSN: 0027-7738 (print) 1756-2279
(web) Vol. 70, No. 2, Spring 2022 DOI 10.5195/names.2022.2334 Articles in this journal are …