Marketing and operations are two key functional areas that contribute to the success of a
firm. By acquiring and analyzing information regarding customers and competitors …

Exploring the high-effect factors of residents' happiness is good for a wide range of policy-
making for economics and politics in most countries. Limited to the concerns of sociologists …

Existing studies on the role of switching costs (SC) as moderator of the relationship between
satisfaction and repurchase behavior are inconclusive. We attempt to explain these …

This article provides a parameter‐free measurement of utility in intertemporal choice and
presents new and more robust evidence on the discounting of money outcomes …

Early replacement of products, especially while in good functional performance, prompts
unsustainable production and consumption cycles. This paper studies early product …

Personalized recommender systems suffuse modern life, shaping what media we read and
what products we consume. Algorithms powering such systems tend to consist of supervised …

Mathematical and computational decision models are powerful tools for studying choice
behavior, and hundreds of distinct decision models have been proposed over the long …

This study investigated whether restaurant customers switch to other restaurants due to
satiation or diminished satisfaction. To achieve its objectives, this study extended well …

Psychological research shows that enjoyment of many goods is subject to satiation, with
short-term satisfaction declining after repeated exposures to the same item. Nevertheless …

We introduce a modification of the discounted utility model that accounts for both satiation
and habit formation in intertemporal choice. Preferences depend on the satiation level and …