Influencer Marketing

S Yesiloglu, J Costello - Building Brand Communities and …, 2020 - api.taylorfrancis.com
Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

The art of deception: Will fake followers decay trust and can authenticity preserve it?

J Costello, L Biondi - Influencer Marketing, 2020 - taylorfrancis.com
With the ever-changing and evolving Instagram algorithm, some influencers have turned to
engaging in fraudulent activities such as purchasing fake followers and social bots to gain …

A survey on machine learning algorithms for detecting fake instagram accounts

K Anklesaria, Z Desai, V Kulkarni… - … on Advances in …, 2021 - ieeexplore.ieee.org
With the tremendous increase in internet usage since its inception, cybercrime and online
scamming has become extremely abundant. This surge in online scams is only helped by …

The best parameters to select instagram account for endorsement using web scraping

MI Akrianto, AD Hartanto… - 2019 4th International …, 2019 - ieeexplore.ieee.org
As one of the popular social media, Instagram is also used as a media for promotion and
marketing of products. One of the most efficient ways to market a product is by using …

Arabic Text Clustering Using Self-Organizing Maps and Grey Wolf Optimization

S Larabi-Marie-Sainte, M Bin Alamir, A Alameer - Applied Sciences, 2023 - mdpi.com
Arabic text clustering is an essential topic in Arabic Natural Language Processing (ANLP).
Its significance resides in various applications, such as document indexing, categorization …

Detection of fake identities on twitter using supervised machine learning

MD Rahman, AM Likhon, AS Rahman, MH Choudhury - 2019 - dspace.bracu.ac.bd
Social media has changed the way people get their news. Once people used to buy
newspapers to get their news but now everything is online. It has changed the dimension of …

Detect fake identities using improved Machine Learning Algorithm

R Suganya, S Muthulakshmi… - Journal of Physics …, 2021 - iopscience.iop.org
Nowadays, Social networks are controlling the world. Number of users using the social
media platforms are continuously increasing every year. The main advantage of Online …

A Survey on Machine Learning to Detect Creation of Fake Identities by Human vs. Bots

V Lakshmanan, K Manasa… - … on Smart Systems …, 2023 - ieeexplore.ieee.org
Online social networks are more prevalent than ever and have become deeply ingrained in
people's social lives. Through online social networks, they chat with one another, share …