Higher education institutions may adopt various approaches to the pedagogic principles and
methods used in teaching sustainable development in business and marketing courses …

In the current study, the authors looked at how companies' corporate social responsibility
(CSR) initiatives affect their reputation in the community using the stakeholder theory. More …

Intercultural business interaction has received limited scholarly attention in business-to-
business (B2B) marketing research, with language and culture particularly being largely …

Digitalization has facilitated the improvement of small and medium-sized enterprises
(SMEs). Firms develop their internal skills to deal with external challenges stemming from …

The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …

Purpose The transition to a circular economy (CE) is a known concern in the context of the
textile industry, in which business actors attempt to facilitate circular activities such as textile …

The different social contexts and historical backgrounds of countries in which companies
operate may influence how their managers understand and apply the concept of …

Purpose The purpose of this study is to examine the role of dynamic capabilities for
improvement of competitiveness of the organizations through enhancement of …

Purpose This study aims to explore the interplay of ambicultural sensitivity and relational
embeddedness in the quality of B2B relationships. Specifically, it examines how these …

The Chinese government has successfully lifted a significant number of rural people out of
absolute poverty in a short span of time by pooling resources and utilizing unconventional …