This article reviews the field of Comparative Marketing in terms of scope, types, and depth of
studies; methodological issues, conceptual and managerial payoffs, and teaching …

Marketing and Economic Development: Review, Synthesis and Evaluation - R. Van Wood,
Scott J. Vitell, 1986 Skip to main content Intended for healthcare professionals Sage Journals …

This article identifies elements of an institutional approach to marketing to supplement the
presently dominant paradigm based on the neoclassical economic theory of resource …

This study examines ethical perceptions of industrial salespeople in the United States,
Japan, and South Korea. Marketing ethics, in general, and selling ethics, in particular, have …

This comprehensive work, covering a wide spectrum of the marketing environment, provides
a fundamental basis to marketing geography for those concerned with market research …

The nucleus of this book is a set of papers presented at a conference on 'Retail
Environments in Developing Countries' at the University of Glasgow in September 1987. The …

Purpose–This paper aims to highlight the limitations of marketing viewed as a management
discipline in addressing contemporary concerns. Widening the scope of marketing enquiry …

States that researchers in marketing have called for investigations concerning personal
selling and sales management in the international arena. Examines the influence of …

Institutional analysis is proposed as an alternative theoretical methodology for the study of
comparative marketing systems. This paper argues that institutional analysis offers …

This study attempts to locate existing marketing perspectives on development within the
larger framework of" development studies." The purpose is to ascertain the underlying …