This study examines the critical role of telepresence in augmented reality (AR) retail,
focusing on the key attributes of interactivity and vividness, and their impact on online …

Drawing on the theory of consumption values, consumer-brand relationship paradigm and
“lovemark” notion, the reported research offers insights into the role of retail apps in …

With the development of technology and the low cost of creation, virtual influencers have
become increasingly common and interact deeply with consumers in 'human ways', such as …

Articulated objects are common in our daily life. However, current category-level articulation
pose works mostly focus on predicting 9D poses on statistical point cloud observations. In …

With the intensifying impacts of the climate crisis becoming more severe day by day, the
industries have been compelled to accelerate the implementation of sustainable practices …

The research examines the factors influencing repurchase intention (RPI) of Mobile
Augmented Reality (MAR) eyewear apps. The influence of media characteristics including …

This study is a comprehensive retrospective bibliometric and topic modelling analysis of
customer engagement within the metaverse. We carefully investigated a sample of 409 …

Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …

This paper proposes a novel UAV-based edge computing system for augmented reality (AR)
applications, addressing the challenges posed by the limited resources in mobile devices …

Augmented reality (AR) technology has gained significant attention in the retail sector for its
potential to enhance the shopping experience. This cross-sectional quantitative study …