The interest in greenwashing has grown in recent decades. However, comprehensive, and
systematic research concentrating on the evolution of this phenomenon, specifically …

The fashion industry is now in the eye of the storm for what concerns sustainability because
of the enormous impact that such a business area has on the environment. To exploit the full …

Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

To date, an overwhelming number of research findings on Environment, Social, and
Governance (ESG) conduct and financial performance remains inconclusive. Furthermore …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

Greenwashing is more virulent than ever. A profusion of environmental, social, and
governance and net zero commitments are becoming fraught with questionable and …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

Corporate environmental responsibility, in response to the call for sustainable development,
has become a critical ethical capital for companies to increase firm values and to obtain …

We investigate whether the environmental rating disagreement (ERD) would influence future
corporate greenwashing behavior. We find that ERD would increase the future probability of …