A dynamic customer segmentation approach by combining LRFMS and multivariate time series clustering

S Wang, L Sun, Y Yu - Scientific Reports, 2024 - nature.com
To successfully market to automotive parts customers in the Industrial Internet era, parts
agents need to perform effective customer analysis and management. Dynamic customer …

Reseller Segmentation for a Strategy to Increase The Purchase Deposit of a Telecommunications Company Using The LRFM and K-Means Algorithm

H Soetanto - 2023 6th International Seminar on Research of …, 2023 - ieeexplore.ieee.org
Telecommunications companies that provide provider services sell credit vouchers through
resellers. Reseller service providers are spread throughout Indonesia. In 2019, the company …