Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art
Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …
Arresting fake news sharing on social media: a theory of planned behavior approach
V Pundir, EB Devi, V Nath - Management Research Review, 2021 - emerald.com
Purpose This study aims to examine the collective impact of awareness and knowledge
about fake news, attitudes toward news verification, perceived behavioral control, subjective …
about fake news, attitudes toward news verification, perceived behavioral control, subjective …
The effect of electronic word of mouth communications on intention to buy: A meta-analysis
The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
How smartphone advertising influences consumers' purchase intention
In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …
with brands has changed owing to the accessibility of internet connection on smartphones …
20 years of Electronic Commerce Research
Abstract 2021 marks the 20th anniversary of the founding of Electronic Commerce Research
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Trust is a crucial issue in online shopping environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …
commerce platforms due to the salient role of peer-generated contents. This article …
[图书][B] Electronic word-of-mouth (eWOM)
With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …
information seeking about a product or a company. Enhancement of the Internet, popularity …
Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis
The main goal of this research is to provide a comprehensive understanding of the actual
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …
Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone
Y Mao, Y Lai, Y Luo, S Liu, Y Du, J Zhou, J Ma… - Sustainability, 2020 - mdpi.com
The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …
impacts in the last decade, and continues to grow impressively. In order to comprehend …
Enhancing university brand image and reputation through customer value co-creation behaviour
This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …
university's image and reputation,(ii) the significant role that a university website plays in …