Successful supply chain management requires cross-functional integration and marketing
must play a critical role. The challenge is to determine how to successfully accomplish this …

Interorganizational networks generally have been discussed in the context of nonprofit
agencies. Providing an alternative between the open market and the internalization of …

Today's body of marketing thought is expanding geometrically, pushing frontiers in
numerous domains—quantitatively, behaviorally, strategically—with much enhanced …

This third edition of Strategic Marketing Management confirms it as the classic textbook on
the subject. Its step-by-step approach provides comprehensive coverage of the five key …

It is argued that the long debate concerning the scientific credentials of marketing has been
couched in terms of an idealized notion of science as the ultimate source of objectively …

Purpose–The aim of the research is to provide a method to evaluate supply chain risks that
stand in the way of the supply chain objectives. Design/methodology/approach–An …

This article presents an institutional, political economy paradigm in marketing as a
complement to the presently prevailing microeconomic/marketing management concept …

An individual's working life undergoes the same intrapsychic conflicts as other aspects of
experience. Yet, as a subject of psychoanalytic inquiry, the world of work has largely been …

This article develops a classification scheme for mutual gain cooperative strategies between
and among different organizations. The cooperative strategies considered are pool …

Two and a half years have passed and it is time to put down the pen or rather to save and
quit. In the course of this inquiry into the nature of technological and social change, I have …