The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go
AK Kjeldsen, L Schmeltz - Journal of Brand Management, 2024 - Springer
Recent years have seen a considerable increase in companies following a purpose-based
brand strategy. Pursuing purpose instead of solely profit has been pointed out as a means to …
brand strategy. Pursuing purpose instead of solely profit has been pointed out as a means to …
[图书][B] The Routledge companion to corporate branding
This companion is a prestige reference work that offers students and researchers a
comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable …
comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable …
Corporate Brand Narratives: Polysemy, voice, and purpose
J Cornelissen - The Routledge Companion to Corporate Branding, 2022 - taylorfrancis.com
This chapter offers a brief commentary on the four chapters in this section of the book on
brand narratives. It highlights the common themes across these chapters and their joint …
brand narratives. It highlights the common themes across these chapters and their joint …
[HTML][HTML] The Relationship Between Corporate Social Responsibility and Customer Loyalty: Evidence From Vietnam
This study was conducted to investigate the relationship between corporate social
responsibility and customers' loyalty. The study first reviewed previous research and …
responsibility and customers' loyalty. The study first reviewed previous research and …