Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Although consumption-related emotions have been studied with increasing frequency in
consumer behavior, issues concerning the appropriate way to measure these emotions …

Cultural stereotypes to the contrary, approximately half of all video game players are now
women. A subculture once dominated by men, video games have become a form of …

Purpose–The purpose of this paper is to further examine the mediation mechanism to
account for the influence of brand experience on brand loyalty by integrating the experiential …

Previous research indicates that perceived usefulness is a major determinant and predictor
of intentions to use computers in the workplace. In contrast, the impact of enjoyment on …

The authors address the role of marketing in hypermedia computer-mediated environments
(CMEs). Their approach considers hypermedia CMEs to be large-scale (ie, national or …

The author examines consumer affective responses to product/consumption experiences
and their relationship to selected aspects of postpurchase processes. In separate field …

Conveying a brand image to a target market is a fundamental marketing activity. The authors
present a normative framework, termed brand concept management (BCM), for selecting …

This article explores the provision of extraordinary hedonic experiences on commercial,
multiday river rafting trips in the Colorado River basin. White water river rafting provides a …

Although both consumption emotion and satisfaction judgments occur in the post-purchase
period, little is known about their correspondence. This article investigates the …