Due to socioeconomic changes, the demand for and interest in alcoholic beverages have
recently been increasing. Among various alcoholic drinks, consumer preference for wine …

The major factors of wine trade have been showing distinct patterns of temporal trends
worldwide in past decades. Wine consumption, production, imports, and exports differ …

Abstract The City of Wuwei was the first place in Gansu province to cultivate grapes for wine
production and is representative of wine grape growing in arid areas across China. In the …

Purpose Applying signaling theory to Schein's organizational culture framework, this study
aims to explain how restaurants communicate that their establishments value wine through …

Wine tourism is an increasingly prevalent form of tourism, but is still an emerging market in
China. Wine tourism is highly experiential, yet only a few research works have focused on …

Food and wine pairing has been studied in marketing, sensory science, and hospitality fields
to evaluate the gastronomic experience of consumers. In this study, three Chinese red wines …

The enjoyment of the wine depends not only on the properties of wine itself, but also on the
wine glasses. The present study was designed to investigate whether the glass volume or …

Purpose The study aims to give an overview of the development of the Chinese wine
industry and trade between 1992 and 2019. Its importance is highlighted by the fact that …

Aim of study: This study analyses how business strategy has influenced the export
performance of the Spanish wine industry. In recent decades, Spain has been among those …

Purpose This study aims to examine the components and evolution of the Chinese wine
festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case …