The CDU and the Leitkultur Debate: An Analysis of Angela Merkel's Integration Discourse Before and After the 2015 Syrian Refugee Crisis
N Bogado, T Wolf - Journal of International Migration and Integration, 2024 - Springer
In the late 1990s, the German Christian Democratic Union (CDU) problematised culturally
diverse immigration and asylum and emphasised the importance of cultural homogeneity for …
diverse immigration and asylum and emphasised the importance of cultural homogeneity for …
Political delivery marketing
J Lees-Marshment - Political Marketing, 2019 - taylorfrancis.com
Political marketing is most commonly associated with efforts to win an election, but if a
politician wins power they need to deliver if they want to implement promised changes and …
politician wins power they need to deliver if they want to implement promised changes and …
The Clinton campaign: Appeals to moderate swing voters through anti-Trump targeted communication
E Elder - Political marketing in the 2016 US Presidential Election, 2018 - Springer
Abstract By looking at Hillary Clinton's verbal communication during the 2016 presidential
election, this chapter offers much-needed insight into the communication aspect of …
election, this chapter offers much-needed insight into the communication aspect of …
Kyriakos Mitsotakis: The Permanent Campaign Prime Minister
PA Koliastasis - Permanent Campaigning in Greece in Times of Crisis …, 2022 - Springer
This chapter discusses the political background of Kyriakos Mitsotakis and evaluates his
permanent campaigning at a time of the Covid-19 crisis and the resulting economic one. In …
permanent campaigning at a time of the Covid-19 crisis and the resulting economic one. In …
Broadcast political marketing communication
V Raynauld, J Lees-Marshment - Political Marketing, 2019 - taylorfrancis.com
In an era of permanent campaigning, political organisations and politicians rely heavily on
broadcast marketing communications to achieve wide-ranging objectives in a cost-effective …
broadcast marketing communications to achieve wide-ranging objectives in a cost-effective …
There is only one book you need to read for a comprehensive, up-to-date overview of the field of political marketing–the third edition of Political Marketing: Principles …
TN Ridout - api.taylorfrancis.com
Names: Lees-Marshment, Jennifer, author. Title: Political marketing: principles and
applications/Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent …
applications/Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent …