Purpose–This paper investigates what organisations perceive as the essential components
of corporate identity concept and their contents. It proposes an operational definition of …

Although not the panacea to modern corporate ills, identity provides managers with a
strategic resource for building and delivering value among employees and, consequently …

The study develops and extends existing frameworks of corporate identity and investigates
what organisations in China perceive as essential components of the corporate identity …

This thesis informed by a single case study and adopting a multi-internal stakeholder
perspective of a middle-ranked and London-based Business School, constitutes an …

The expert interview is a viable method to fully understand the multifaceted construct of
corporate identity. Corporate identity is a key notion in the field of corporate branding. The …

Grounded in social identity and attribution theories, this study focuses on the effect of
architecture and its components on reputation. The relationships conceptualised were …

This chapter provides a systematic review of the identity literature and reviews a range of
literature in order to establish the domain of corporate identity and the related concepts …

In the last twenty years have seen the development and evolution of many non-profit
organizations and, in particular, the emergence of a new type, banking foundations (Act 218 …