The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

In this review study, it is aimed to reveal the antecedents of destination image (DI) through
analyzing the findings of quantitative studies published between 1999 and 2019. Findings …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

Purpose Combining technology acceptance model and the theory of planned behavior, this
study aims to analyze influencing factors on intention of sharing heritage tourism experience …

Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

Purpose This paper aims to explore the causal relationship of user-generated content (UGC)
on trust in UGC (TUGC), destination image (DI) and tourist visit intention (VI) guided by the …

This study proposes the concept of the 'paradox destination'as a novel destination
positioning strategy for destination marketers. A paradox destination strategy describes the …

Understanding activity preferences and their antecedents is essential for creating
personalized tourism offers and effective destination marketing, vital components of a …

This study seeks to contribute to the literature dealing with the formation of customer-based
destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to …