Recent advances in text mining have provided new methods for capitalizing on the
voluminous natural language text data created by organizations, their employees, and their …

Millions of people use Twitter daily, posting thousands of messages and interacting with
their peers. This research aims to evaluate and classify the predictive potential of the Twitter …

People are exposed to persuasive communication across many different contexts:
Governments, companies, and political parties use persuasive appeals to encourage people …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

When courts started publishing judgements, big data analysis (ie large-scale statistical
analysis of case law and machine learning) within the legal domain became possible. By …

Behavioral surplus defines Google's earnings success. In 2016, 89 percent of the revenues
of its parent company, Alphabet, derived from Google's targeted advertising programs. The …

Social scientists and psychologists take interest in understanding how people express
emotions and sentiments when dealing with catastrophic events such as natural disasters …

We analyzed 700 million words, phrases, and topic instances collected from the Facebook
messages of 75,000 volunteers, who also took standard personality tests, and found striking …

We show that easily accessible digital records of behavior, Facebook Likes, can be used to
automatically and accurately predict a range of highly sensitive personal attributes including …

Millions of people experience mental health issues each year, increasing the necessity for
health-related services. One emerging technology with the potential to help address the …