[HTML][HTML] AI Meets the Shopper: Psychosocial Factors in Ease of Use and Their Effect on E-Commerce Purchase Intention

JM Lopes, LF Silva, I Massano-Cardoso - Behavioral Sciences, 2024 - mdpi.com
The evolution of e-retail and the contribution of artificial intelligence in improving algorithms
for greater customer engagement highlight the potential of these technologies to develop e …