Investor decision behavior in any pandemic, Covid-19 always goes through rationally. In
reality or practically, the investment decisions made by millennials (generation Y) are not …

This article investigates the impact of bank size and business model on bank risk‐taking
within the framework of the prospect theory. To fulfil this objective, we use the adjusted …

Mental accounting is in the form of a series of cognitive operations used by individuals to
code, categorize and evaluate their financial activities which is a development of prospect …

This study aimed to assess the impact of financial literacy, regret aversion, and mental
accounting on investment decisions among students at FEB UNRAM. The study focused on …

The study aims to evaluate and test the impact of tax understanding, mental accounting and
the level of trust tax confidence on compliance with MSMEs tax obligations registered in the …

The SME sector experienced a decline in financial performance during the pandemic. In
addition, there are changes in SME owners' financial behavior, which impact financial …

There are several factors that influence investment decision making, one of which is the
psychology of the millennial generation in Surabaya in making investment decisions. The …

Mental accounting refers to the varying values a person places on the same amount based
on subjective criteria, often with harmful consequences. Mental accounting is a concept in …

There are three main categories that can be used to describe individuals attitude towards
risk: risk-aversion, risk-neutral, and riskseeking. This paper highlights the impact of a unique …

Penelitian ini bertujuan untuk meneliti faktor-faktor yang mempengaruhi mental accounting
para pemain terhadap in-app purchases dalam mobile game. Jenis penelitian yang …