Resource-based theory (RBT) posits that firms gain competitive advantage through bundles of valuable and rare resources and sustain that advantage over time when such resources …
Mobile device technology is transforming the retail shopping experience. Today's consumers are mobile dependent, preferring to consult with their phone, instead of using the …
Store-based retailers face constant challenges in trying to lure shoppers, extend shopping visits, and convert patrons. With shopping options galore (eg, native online sellers, mobile …
Purpose This paper aims to examine how modern, digital era customers in a business-to- consumer (B2C) setting prioritize salesperson-customer orientation attributes when …
S Shafique, A Rajput, U Javed… - Marketing Intelligence & …, 2022 - emerald.com
Purpose In hypercompetitive markets, retail brands should fuel their sales employees' to responsively serve customers. In connection, the study aims to unpack the direct and …
WA Schrock, Y Zhao, PT Adidam… - Journal of …, 2024 - journals.sagepub.com
While interfunctional collaboration remains well-studied within the marketing literature, this research is the first to empirically explore the effects of sales–supply chain management (S …
This research uses a combination of text mining, co-word analysis, and social network analysis (SNA) to review 132 international sales and sales management (ISSM) articles …
Purpose The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers' enjoyment of social interaction …
As sales strategies continue to shift toward long-term partnerships, the influence of trust between buyers and sellers as a building block that facilitates relationship development is …