Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities

M Fan, SA Qalati, MAS Khan, SMM Shah, M Ramzan… - PloS one, 2021 - journals.plos.org
The increase of social media (SM) has led to continuous deviations in how day-to-day
entrepreneurial activities can be carried out. Additionally, studies devoted to SM …

[HTML][HTML] The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs

D Tolstoy, ER Nordman, U Vu - International Business Review, 2022 - Elsevier
International e-commerce is a strong global trend pushed by a tail wind of bolstering
economic policies, changing customer behaviors, and improved logistics and technologies …

[HTML][HTML] The development of international e-commerce in retail SMEs: An effectuation perspective

D Tolstoy, ER Nordman, SM Hånell, N Özbek - Journal of World Business, 2021 - Elsevier
There is an urgent need in the field of international entrepreneurship to elucidate how SMEs
can pursue new opportunities in a digital international business environment. The purpose …

Understanding the impact of social media usage among organizations

FP Tajudeen, NI Jaafar, S Ainin - Information & management, 2018 - Elsevier
This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

Social media's impact on organizational performance and entrepreneurial orientation in organizations

F Parveen, NI Jaafar, S Ainin - Management Decision, 2016 - emerald.com
Social media’s impact on organizational performance and entrepreneurial orientation in
organizations | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The application of the technology acceptance model under different cultural contexts: The case of online shopping adoption

AR Ashraf, N Thongpapanl… - Journal of International …, 2014 - journals.sagepub.com
Global usage of the Internet has increased remarkably in the past few decades, thus
necessitating a better understanding of e-commerce adoption across cultures. Against this …

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

SPK Goldman, H van Herk… - International small …, 2021 - journals.sagepub.com
In this article, the impact of strategic orientations on the use of digital marketing tactics and,
subsequently, on the international business performance of small electronic retailers (e …

International market entry strategies: Relational, digital, and hybrid approaches

GF Watson IV, S Weaven, H Perkins… - Journal of …, 2018 - journals.sagepub.com
The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers

Y Hong, S Sawang, HP Yang - International Journal of …, 2024 - emerald.com
Purpose The focus of this study is on how online-only retailers, known as pure-play e-
retailers, leverage e-commerce platforms to identify and pursue market opportunities …

[HTML][HTML] How does change in CEOs' strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study

H Yadav, AK Kar, S Kashiramka, NP Rana - Technological Forecasting and …, 2024 - Elsevier
The social media (SM) presence of the CEOs and their sustainability-related communication
plays a major role in handling business communication and shaping firm strategic outcomes …