International e-commerce is a strong global trend pushed by a tail wind of bolstering economic policies, changing customer behaviors, and improved logistics and technologies …
There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose …
This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes …
Social media’s impact on organizational performance and entrepreneurial orientation in organizations | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Global usage of the Internet has increased remarkably in the past few decades, thus necessitating a better understanding of e-commerce adoption across cultures. Against this …
In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e …
The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article …
Y Hong, S Sawang, HP Yang - International Journal of …, 2024 - emerald.com
Purpose The focus of this study is on how online-only retailers, known as pure-play e- retailers, leverage e-commerce platforms to identify and pursue market opportunities …
The social media (SM) presence of the CEOs and their sustainability-related communication plays a major role in handling business communication and shaping firm strategic outcomes …