Customer satisfaction has emerged as one of the most important factors that guarantee the
success of online store; it has been posited as a key stimulant of purchase, repurchase …

Purpose This study explores the present state of research related to omnichannel retail,
investigates retail's different sub-areas and suggests future research directions …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …

Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

The opportunities and challenges of omnichannel in retail industry have been widely
discussed, yet despite these benefits, the key elements that constitute an effective …