Effect of social media agility on performance of small and medium enterprises: moderating roles of firm size and environmental dynamism

W Onngam, P Charoensukmongkol - Journal of Entrepreneurship in …, 2024 - emerald.com
Purpose Despite the increasing numbers of research studies about social media business,
the concept of social media agility is still an emerging topic that has been understudied …

[图书][B] MANAJEMEN PEMASARAN MODERN: Strategi dan Taktik Untuk Kesuksesan Bisnis

RS Hamid, MP Ariasih, NN Suarniki, P Purwoko… - 2023 - books.google.com
Buku" Manajemen Pemasaran Modern: Strategi dan Taktik untuk Kesuksesan Bisnis"
merupakan panduan komprehensif yang mengulas konsep dan praktik terkini dalam …

Pandemic covid-19: impact on digital marketing

M Omer - Journal of Contemporary Issues in Business and …, 2021 - eprints.tiu.edu.iq
Covid-19 is the most widely used pandemic in the sector, a leading product in digital and
digital media, including advertising, marketing and marketing. But Covid-1. The effect is …

Analysis of Online Marketing Strategies Post Pandemic COVID-19

D Paningrum, AM Ramdan, TF Melinda… - Quantitative …, 2023 - sainsmat.org
This research examines the analysis of marketing strategies carried out online after the
COVID-19 pandemic. The research used in this research is descriptive qualitative research …

Keputusan Berkunjung Ke Taman Nasional Gunung Gede Pangrango Jawa Barat: Pendekatan Analisis Atribut

LH Malini, F Eddyono, Y Sulistyadi… - Jurnal Manajemen …, 2023 - ejournal.uika-bogor.ac.id
National parks have great potential for nature tourism enthusiasts worldwide, including
Indonesia. There are 54 national parks spread across Indonesia, and one of them is Mount …

[PDF][PDF] Impact and challenges of digital marketing during Covid-19 pandemic

RZ Khan, H Nawaz - Gorteria Journal, 2021 - innovarjournal.com
In this paper, the impact and challenges of digital marketing are discussed during the
unexpected Covid-19 pandemic. Its effect and drawbacks are something to management …

Marketing Management Strategy; Challenges and Solutions in The Digital Era

Z Ena, F Sari, D Darmawanto, I Kamal… - Jurnal …, 2023 - ejournal.seaninstitute.or.id
This research examines the analysis of good marketing management strategies, challenges,
and solutions in the digital era. The research used in this research is a qualitative research …

Strategies for Small Enterprises to Retain the Opportunities Created by COVID-19 for e-Marketing

AE Fayed - Global Business Review, 2023 - journals.sagepub.com
The COVID-19 pandemic impacted commerce and industry globally. While this impact was
mostly negative, some rare businesses, for example, e-marketing, benefited from it as well …

Increasing the recognition of brands through digital marketing

A Parlakkılıç - Journal of Business and Trade, 2022 - dergipark.org.tr
The main purpose of our study is to determine the effects of digital marketing on the
recognition of brands. For this purpose, an interview was done with 10 managers …

[PDF][PDF] Customer satisfaction towards the application of artificial intelligence in e-commerce

LA Chie, FW Jalaludin, CS Seah, YX Loh… - 2023 - elsp-homepage.oss-cn-hongkong …
The growth of e-commerce is one of the fastest growing distribution methods for business
and has significantly changed the operations of retailers all over the world. Innovative …