Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

The present study intends to unwrap the influence of social media electronic word of mouth
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …

This research aims to understand better the factors that motivate customers to use eWOM
and how that usage impacts their subsequent purchasing decisions. Study findings provide …

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that
augments online retailing. The information adoption protocols have been revamped due to …

Increasing globalization and climate change have significantly affected business activities.
Government and other stakeholders are creating pressure to have a sustainable business …

Purpose: The objective of the study is to investigate how the quality of a website impacts the
intent to purchase, as assessed by factors such as usability, quality of information, service …

Purpose In the recent decade, social media popularity and growth have boosted the
development of social commerce (SC). This study aims to explore the significant impact of …

Recently, social media marketing has become one of the most significant growth channels
for many businesses. However, many companies are still unclear about using social media …

Over the last decade, social media (SM) has dramatically influenced the tourism sector, and
information exchange via SM platforms may affect tourists' intentions to revisit a tourist …