Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

Long-term control of the COVID-19 pandemic hinges in part on the development and uptake
of a preventive vaccine. In addition to a segment of population that refuses vaccines, the …

The COVID-19 pandemic may be one of the greatest modern societal challenges that
requires widespread collective action and cooperation. While a handful of actions can help …

Artificial intelligence technology is changing the way services are delivered and introducing
opportunities for new sources of service failure. The purpose of this paper is to examine how …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

Academics have shown a growing interest in the effects of resource scarcity—a discrepancy
between one's current resource levels and a higher, more desirable reference point …

The debate about which communication strategies are most effective for inducing
consumers to behave sustainably remains open, despite growing attention on more …

Marketers often employ a variety of positive emotions to encourage consumption or promote
a particular behavior (eg, buying, donating, recycling) to benefit an organization or cause …

Despite society's increasing sensitivity toward green production, companies often struggle to
find effective communication strategies that induce consumers to buy green products or …