Environmentally responsible purchase intention in Pacific Alliance countries: geographic and gender evidence in the context of the COVID-19 pandemic

EE García-Salirrosas, JC Niño-de-Guzmán… - Behavioral …, 2023 - mdpi.com
The objectives of this research were:(1) to examine the influence of environmental
awareness (EA), sustainable consumption (SC) and social responsibility (SR) on the …

How Italian fashion brands beat COVID-19: manufacturing, sustainability, and digitalization

E Di Maria, M Bettiol, M Capestro - Sustainability, 2023 - mdpi.com
COVID-19 has had a dramatic impact on the fashion industry. Fashion brands had to
restructure their value chains and refine their strategies to overcome the negative …

A New Model of Pro-Quality Decision Making in Terms of Products' Improvement Considering Customer Requirements

R Ulewicz, D Siwiec, A Pacana - Energies, 2023 - mdpi.com
The idea of sustainable development enforces the pro-environmental design and production
of products. It also refers to products producing green energy. The current situation in the …

Sustainable trade promotions in case of negative demand disruption in e-commerce

S Bigdellou, S Aslani, M Modarres - Sustainability, 2023 - mdpi.com
In this research, we examine the impact of a negative demand disruption on trade
promotions strategy, where suppliers offer discounted prices to online supply chain retailers …

Digital Business: Enabling the Transition Towards Sustainable Consumption and Production

R Miskiewicz - International Conference on Business and Technology, 2024 - Springer
Digital business is a core force for economic competitiveness in the ongoing conditions of
the world development. The coronavirus pandemic highlighted the importance of …

Green eCommerce in Small and Medium-Sized Towns in Asia: The Evidence from China

L Beikverdi - Digital Marketing & eCommerce Conference, 2024 - Springer
The rapid growth of eCommerce opens new horizons for sustainable consumption by giving
a boost to online selling and buying of sustainable products. Although consumers in …

Green marketing and e-commerce management features during COVID-19

M Išoraitė, N Ambrusevič - 2023 - etalpykla.vilniustech.lt
The article presents a literature review of green marketing and e-commerce during the
pandemic. The purpose is to investigate green marketing and e-commerce management …

[PDF][PDF] Sustainable Trade Promotions in Case of Negative Demand Disruption in E-Commerce. Sustainability 2023, 15, 2320

S Bigdellou, S Aslani, M Modarres - 2023 - academia.edu
In this research, we examine the impact of a negative demand disruption on trade
promotions strategy, where suppliers offer discounted prices to online supply chain retailers …

Sustainable Marketing Strategies of White Goods Post-COVID-19

P Mishra, L Prasad, A Panda - INDAM: Indian Academy of Management at …, 2023 - Springer
The worldwide spread of COVID-19 has prompted a change in perspective in the buyer's
purchasing conduct, affinity to purchase, shops, works, and numerous others in the new …

[HTML][HTML] THE MAIN ASPECTS OF MARKETING SYSTEMS OF STRATEGIC MANAGEMENT IN THE NEW DIGITAL ERA

S Jemma, B Lia - European journal of economics and management …, 2023 - cyberleninka.ru
Digital transformation is one of the main trends of economic development in modern society.
Business organizations tend to incorporate modern social media platforms into their …