The proliferation of fake news across the internet has become a significant area of concern
globally. The COVID-19 pandemic highlights that the propagation of fake news can …

With the rapid growth of urban economies, accelerated urbanization has resulted in
increasing urban public crisis events. The panic buying behavior of the public triggered by …

Studies that embrace socio-material theories, such as Actor-Network Theory (ANT) and
Assemblage Theory (AT), have proliferated in consumer and marketing research. Yet …

In the wake of the significant impact of the COVID‐19 pandemic on industries and societies
worldwide, the world has transitioned into a new normal marked by increased susceptibility …

There is growing research interest in the role of social media in the food industry, and its
potential has yet to be fully exploited. This study extracted and analyzed data from Twitter …

Purpose This study aims to investigate the relationship between consumer awareness of
Zespri International Limited (Zespri™) and its sales promotion in Japan and the recent …

Studies that embrace socio-material theories, such as Actor-Network Theory (ANT) and
Assemblage Theory (AT), have proliferated in consumer and marketing research. Yet …

Using a quantitative approach, the study is an attempt to comprehend the online buying
behaviour of university located in northwest, Greater Manchester, UK students after the …

Jelen felgyorsult világunkban a változás állandó jelenség, amely folyamatosan lépéseket
követel a gazdasági szereplőktől. A tanulmány elsősorban marketing aspektusból vizsgálja …