Although the mobile payment application is very popular and spread all over the world,
however, in the increasingly competitive market economy, its market dominance has been …

In the ever-evolving realm of electronic commerce, the volatility of customer buying patterns,
specifically impulsive purchases, has escalated. The objective of this study is to examine the …

Mobile commerce has an important potential in changing consumer shopping habits that
have a direct impact on service quality and customer satisfaction when using mobile …

A hybrid analysis of Structural Equation Modeling (SEM), Artificial Neural Network (ANN),
and Importance-Performance Map Analysis (IPMA) was used to examine how YouTube …

Coronavirus compelled to customers to use internet and make it habit in their daily routine.
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …

With the rapid advancement of technology, online shopping has become increasingly
popular, revolutionizing the way consumers make purchases. In recent years, mobile …

Electronic reviews (e-reviews) offer a more accurate reflection of information quality by
drawing on previous consumer experiences. This study aims to explore the factors affecting …

While e-commerce emphasizes the significance of trust and security within platform
frameworks, it is noteworthy that social media platforms bear no responsibility for the content …

Purchasing through social commerce has become increasingly popular in recent years.
Multiple papers have been conducted to examine customer purchasing behavior on social …

Today's society is increasingly developing, leading to the improvement and advancement of
technology, which has made the shopping needs of consumers more enhanced. The fact …