Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …

Purpose Extant literature shows that gamification is an effective tool for enhancing customer
brand engagement. However, there is a need for a structured review of the literature on how …

Purpose This paper addresses a crucial research need by examining the influence of
compatibility, a pivotal design element for hotel concierge apps, on the socio-psychological …

The study emphasizes on the impact of online retailers' recovery policies on consumer
empowerment and gratification together with repurchase intentions. The research surveyed …

Purpose The emergence of social media platforms has revolutionized how brands develop
partnerships with social media influencers (SMIs). However, users are seeking more …

Luxury brands have begun embracing livestreaming commerce since the COVID-19
pandemic. However, the current knowledge regarding the impact of livestreaming commerce …

Purpose Although extant literature exists on luxury consumption, limited studies have
focused on motivation and values to consume luxury brands among athletes. The study aims …

Social media has become a forum for discussion formed with the rapid development of
internet technology. Using the internet makes getting various information according to your …

With the development of mobile technology, mobile devices have dramatically changed the
way people entertain and pay. Social media platforms are booming, and social media is …

Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era,
considering the industry's competitiveness and technological disruption. If sources of …