Although social media-based brand equity has become a vital area of interest for brand
managers, insights into its destination-based dynamics and applications remain scarce …

This study proposes and examines a behavioral intention to re-experience model consisting
of experience quality, perceived value, satisfaction, and push–pull motivation factor as the …

This study examines the effect of social media sharing on tourism destination brand
awareness and destination natural and service quality and also examines the moderating …

Purpose The objective of this paper is to understand the relationships between service
quality, perceived value and satisfaction because several studies endeavored to model …

The growing interest in ruralism among Chinese people has been observed as China's
population in urban areas has exceeded its rural population. Rural tourism has become one …

Purpose This study aims to present and empirically examines an expanded service model
that incorporates green hotel practices together with a multidimensional/higher-order …

This study researches the loyalty of travelers to destinations which include material cultural
heritage. It analyzes the loyalty of visitors to a destination with cultural heritage sites in order …

The present empirical study is aimed to investigate a theoretical model, which predicts the
indirect and direct impacts of the quality of the tourists' experience on behavioural intentions …

The aim of this research is to study visitor loyalty at a destination with heritage sites and to
use the results to improve the competitiveness of the destination. This study used the SPSS …

Customer value research consists of two main streams, with broad recognition in tourism
literature: value dimensions (intra-variable perspective) and relationships among value …