This paper examines the influence of customer relational bonding, customer citizenship
behavior foci, long-term orientation, and the moderating role of customer collectivistic …

There is shortcoming in studying tourist destination loyalty without considering the types of
tourists and heritage destinations simultaneously. Hence the present study intends to …

We are delighted to write this Foreword for the International Conference on Business and
Technology (ICBT'22) proceedings. I deeply believe in the role of such a conference and …

This paper assesses how retail firms in Ghana pursue positioning activities. Overt
observations, face-to-face interviews with staff, managers and mall intercept methods …

The paper constitutes an analysis of the views of managers of service firms on positioning
strategies in Ghana. The research employed a qualitative research method. Data were …

Objective: The primary objective of the present study is to understand the impact of Cause-
Related Marketing (CRM) on customer's buying intention. Methodology: In the present study …

The world is getting hyper-competitive and consumer trends are evolving in quality traits,
hence the Retail Service Quality (RSQ) has become one of the most popular areas of …

The purpose of this paper is to identify the critical success factors of supplier selection
towards social commerce micro-businesses in Malaysia. A pilot study was carries out on a …

The purpose of this study is to identify the impact of service attributes consisting of
assortment, service and store environment, on satisfaction and relationships among …

The study aims to access the philanthropic influence of malls in creating trust among the
shoppers to revisit them during the Covid-19 Unlock Period. Smart PLS-SEM was used to …